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Trust Me – How to kill a great tagline in less than one hour

Trust Me - "All Hell the Victors"

Things are improving on the set of Will & Ed, er, I mean Trust Me. While I won’t say that I’ve completely separated myself yet from the earlier television personas of Eric McCormack and Tom Cavanaugh, I can say that I am finding myself enjoying their foray into the world of advertising. Whereas the pilot left me just kind of disliking Cavanagh’s Conner, I found him acting much more like an adult here.

I know that creative types can be touchy and a bit prone to childish outbursts, but come on man! He was so ridiculously babyish last week and then suddenly this week he’s completely supportive of Mason’s (McCormack) promotion. Still problematic in the character department for me is Sarah Krajicek-Hunter (Monica Potter). So far, she’s done a lot of bitching, and despite being a high profile “get” for the agency, we haven’t seen anyone give her a chance to do much of anything. I at least thought we might get to see her lines for Arc Mobile at the end of this episode, considering how things turned out.

It was an interesting quandary Mason found himself in. On the one hand, they come up with a very catchy line for their cell phone client with “Do Thumb Thing,” but then found themselves in the position of having to either hire the douchebag who really came up with it, or admit that it was plagiarized. I’ll give Conner the benefit of the doubt here that it was an unintentional swipe.

But again through this process, Sarah was basically treated like shit. This is an award-winning copywriter they have on their hands and they just don’t seem to care. Do their egos run that rampant? Throughout both episodes thus far, her treatment has been just horrid. Sure, she finally got the office with the window she’d been promised, but she had to jump through hoops to get it. And all that to fix a problem that she didn’t cause and didn’t even know about. Making out with the douche? Well that one was all her.

We got to see a little bit of cleverness from the show when Mason’s wife, Erin, and Conner infiltrated two focus groups to sabotage the “Do Thumb Thing” tagline. Both had amusing and compelling arguments against it and managed to save Mason’s ass in the doing. I think after a few more episodes continue to add even more dimension to these characters, this has the potential to be a fun show. Maybe not particularly deep, but fun.

Photo Credit: TNT

Categories: | Episode Reviews | General | TV Shows |

One Response to “Trust Me – How to kill a great tagline in less than one hour”

February 3, 2009 at 10:19 PM

I actually like Sarah’s character. I completely agree that she hasn’t found her place in the agency yet (and thus, the show), but I like the quirk that she brings to the cast, and I think that they’ll eventually get there.

I do wonder about her status… If she’s soooo good, then don’t you think her old agency would be able to work around her attitude?

I also did like Sarah Clarke’s turn as Erin McGuire. I like her interaction with both Mason and Connor.

I like this show so far… I don’t love it yet, but I think its good a good base to start from.

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