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Ratings Clack – Where is FlashForward headed?

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FlashForward is one of the more interesting shows of the new season where ratings are concerned. On the one hand, so far it has been a huge upgrade for the 8-9 spot on ABC. And while it has been surpassed by Survivor, it does continue to hold off Bones in the demo. On the other hand, the ratings don’t seem to be settled yet, which makes each week a new adventure. This week, the yo-yo headed back up. What will next week bring? One can only guess. I continue to think that it will eventually be passed up by the fiercely loyal Bones audience at some point, finding its place as the number 3 show in the hour. Elsewhere this week, there was good news for Dancing With The Stars, NCIS, Law & Order, So You Think You Can Dance, and Smallville. The news wasn’t so good for Hank, Parks & Recreation, Three Rivers, or Melrose Place.

ABC - Overall, it was a very good week for the network. Sunday was off a bit week-to-week with Extreme Makeover (9.81m/3), Desperate Housewives (13.42m/3.6), and Brothers & Sisters (8.97m/3), but those are still solid numbers. And there were plenty of gains through the rest of the week. Monday, Dancing With The Stars (16.79m/3.6) and Castle (9.77m/2.3) were both up. Tuesday was also up for the night with Shark Tank (5.24m/1.6), DWTS (13.96m/2.9) and The Forgotten (7.43m/2.1). The Forgotten was down in viewers, but up in demo. Wednesday was a bit of a mixed bag with Modern Family (9.35m/3.6) and Cougar Town (7.99m/3.3) both up, while Hank (6.15m/1.6), The Middle (6.77m/2.1), and Eastwick (5.08m/1.7) were all down.

In a bit of oddness, Thursday found FlashForward (9.07m/3.1) and Private Practice (10.36m/3.8) both posting gains while Grey’s Anatomy (13.79m/5) took a bit of a dip. Still, that’s a dip that still left it #1 in the demo for the night. Friday was also up with the premiere of Ugly Betty (5.01m/1.3 – 5.18m/1.3). Of course, that’s well off last season’s Ugly Betty numbers, and up over repeats. I’ve no idea what ABC is expecting from Ugly Betty on the night, but the increased competition should be worrisome for FOX.

CBS - The Tiffany network also had a good week, starting with The Amazing Race (10.52m/3.2). Unfortunately, Phil’s gains didn’t do much for Three Rivers (7.33m/1.7) and Cold Case (7.87m/1.9). Both of those should be considered on the bubble at this point. That was just a temporary setback though, as business picked back up Monday. How I Met Your Mother (8.56m/3.6), Accidentally On Purpose (7.73m/3), 2 ½ Men (14.17m/4.8), and Big Bang Theory (13.07m/5) all bounced back from an off week, gaining in viewers and demo. CSI: Miami (13.27m/4) was off just a bit in viewers, but also up in viewers. That 8-9 hour of comedy continues to be interesting. In moving Big Bang to 9:30, the 8-9 hour is down 1.1 million viewers and 4 tenths in the demo versus last year (Big Bang 9.36m/3.6, HIMYM 9.14m/3.8). Although, to be fair, the 9-10 hour is up 1.4 million viewers and .6 in the demo (2 ½ Men 14.57m/5.3, Worst Week 9.78m/3.3).

Moving on, NCIS (21.04m/4.5) continues to roll. Despite that being up, NCIS:LA (15.38m/3.5) and The Good Wife (12.98m/2.8) were both off week-to-week. The good news though is that they both remain up over last year (Mentalist 14.86m/3.4, Without A Trace 10.99m/2.6). Wednesday also saw gains with Old Christine (6.99m/2.1), Gary Unmarried (6.91m/2.3), and CSI: NY (13.4m/3.2) up in both measurements. Criminal Minds (13.92m/3.8) was off slightly in viewers, but also gained demo.

Thursday saw week-to-week gains across the board with Survivor (11.78m/3.5), CSI (15.38m/3.6), and The Mentalist (15.08m/3.5). It’s interesting to note that The Mentalist is so close to becoming the #1 show for the network on the night. Friday, as usual, was an easy win with Ghost Whisperer (8.21m/2), Medium (8.04m/1.9), and Numb3rs (7.77m/1.8) all holding up well against baseball.

FOX - A bit of a mixed bag of results in a week that was still very good. The Sunday toons, The Simpsons (7.6m/3.7), Cleveland Show (7.87m/3.9), Family Guy (8.97m/4.6), and American Dad (6.75m/3.5) were all down, but still very strong. It’s worth noting that Cleveland is building on the Simpsons audience. Monday was also down, with House (13.49m/5.2) and Lie To Me (7.87m/2.8). Not a worry for House, the #1 demo of the night, but Lie To Me should be better. Tuesday was a great result as Hell’s Kitchen (8.04m/3.8) continues to hold up amazingly well.

The really interesting bit of the week came on Wednesday. So You Think You Can Dance (7.21m/2.8) continues to grow now that the weeks (and weeks) of auditions are over. It’s now #1 in the demo for the hour. That led to a slight boost for Glee (7.65m/3.4) as well. Thursday was more of the same, with Bones (9.59m/2.8) on par, and Fringe (5.78m/2.2) continuing to struggle in the 9PM meat grinder. Friday was way up over the usual schedule with baseball. Sports are iffy for numbers, but the early results say something in the neighborhood of 7.54 million viewers and a 2.4 for the night.

NBC - How NBC did this week really depends on your glass. Is it half full, or half empty?  For example, the entire Monday lineup was up in viewers and demo. But then, when you come up to numbers like Heroes (5.55m/2.4), Trauma (5.49m/1.8), and Leno (5.09m/1.6), it’s hard to really celebrate. There were similar results for Mercy (7.37m/1.9), which was up in the demo. As well as Community (5.01m/2) which gained in both over last week. The only really bad news probably comes from Parks & Recreation (4.53m/2). To give an idea of how bad that is, last year at this time Kath & Kim knocked down 6.01 million viewers and a 2.5.

There was good news to be had. As usual, Sunday Night Football (16.02m/6.2) remains a power. The Biggest Loser (9.14m/3.5) was also rather steady. The Office (8.03m/4.1) was down from the big wedding episode, but remains the best rated scripted program on the network. 30 Rock (6.39m/3), given the demo, also had a successful debut. There was also some good news on the Law & Order front. Both SVU (8.77m/2.6) and L&O (7.6m/1.6) remain down year-to-year, but they are also both gaining. That’s a trend worth watching. It could be that as people tire of the new programming, they’ll return to the old standbys.

Leno, overall, had a rough week that ended with his worst showing yet on Friday. The only victory for Leno came on Wednesday, as the show was #2, edging out Eastwick. The numbers:

Monday (5.09m/1.6)
Tuesday (5.77m/1.8)
Wednesday (6.15m/1.8)
Thursday (5.37m/1.8)
Friday (4.97m/1.2)

CW - Count the littlest network as also having a good week. One Tree Hill (2.55m/1.2), Gossip Girl (2.36m/1.2), Vampire Diaries (3.88m/1.8), Supernatural (2.58m/1.2), and Smallville (2.62m/1.1) were all up over last week. 90210 (2.25m/1.1) was off a tenth in demo, but gained viewers. Next Top Model (3m/1.4) was off over the previous week, but remains the #2 show on the network. The only really bad news continues to be Melrose Place (1.38m/.7) which has now fallen well off the pace of Privileged last season.

CABLE - The most intriguing number for me on cable this week was Nip/Tuck (2.92m/1.4). That’s not a bad number, but it’s more interesting in showing just how successful FX is with Sons Of Anarchy (3.31m/1.8). It looks like SAMCRO will be around for awhile. Let’s just hope the writer’s get this whole Oz fascination out of their system sooner, rather than later. Some other cable numbers of note:

  • Mad Men (1.53m/.6)
  • Army Wives (3.93m/1.3)
  • Monday Night Football (13.14m/5.4)
  • Top Chef (2.67m/1.4)
  • South Park (2.56m/1.3)
  • Secret Girlfriend (1.25m/.6)
  • It’s Always Sunny (1.61m/1)
  • Project Runway (2.97m/1.3)
  • Mythbusters (2.69m/1.2)
  • The Hills (1.72m/1)
  • Ghost Hunters (2.91m/1.3)
  • Real Housewives of Atlanta (2.64m/1.4)
  • Greek (.66m/.3)
Photo Credit: ABC

9 Responses to “Ratings Clack – Where is FlashForward headed?”

October 19, 2009 at 1:00 PM

How much longer can Greek stay on the air? It’s ratings are horrible!

October 19, 2009 at 1:07 PM

That’s a fair question. At this point, you have to figure they could just rerun Secret Life and get better numbers. The big mistake was probably letting it run into the network season.

October 19, 2009 at 4:43 PM

If I were the writers I would stop wasting my time and actually give the characters something to do. It’s a fun show but the characters just seem to wonder around aimlessly…. Hmm… it’s like real life. :)

This “chapter” seems to be the complete fall semester, so the next 10 episodes should be about the complete spring time, and not split up like Rusty’s Freshman year. That way if it is canceled at least it deals with Graduation of someone.

October 19, 2009 at 5:00 PM

Hey Oreo – since when do we talk like that? ;)

October 19, 2009 at 9:10 PM

Since reality has hit. lol

Unless Greek pulls a Dollhouse it’s screwed! lol

Didn’t Kyle XY get canceled with 3 times the viewers?

October 19, 2009 at 2:58 PM

Brett – On this week, do you think it’s indicative of anything that CBS chose to preempt Cold Case instead of Three Rivers on the East Coast last night?

October 19, 2009 at 3:20 PM

My best guess is that they knew they were going to be getting a boost from the football overrun, so it was worth more to try and bring that audience to Three Rivers, which is still very new. Cold Case is, at this point, a known quantity. It’s fortunes are not nearly as likely to change as Three Rivers might be. Either that, or just simply because that was how the schedule worked out.

October 21, 2009 at 12:52 AM

Brett, would you mind adding Sanctuary and Stargate Universe to the cable rundown each week for us sci-fi/fantasy fans? It would be interesting to compare to Syfy’s summer shows anyway.

Venture Brothers would also not be unwelcome, since you just covered its premiere.

October 21, 2009 at 11:13 AM

I’ll try to get all of those in there, but the Stargate and Sanctuary stuff may be a week old. Being on Friday, we usually only see the numbers over the weekend if Syfy issues a press release. Otherwise, they come out the next week, after the weekly post is done.

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