Goodbye CliqueClack. Hello Hotchka.

It’s hard to believe that it was over six years ago that I and some ex-TV-Squaders started CliqueClack. We had some pretty high hopes at the time, that we could go out on our own and show AOL what it really meant to be writer-fans of television. It was an incredibly ambitious goal that we never came close to, but we quickly learned that that didn’t matter to us. What did matter was that we had an outlet to write what we wanted, when we wanted, for people who continued to engage in discussion with us.

It’s pained me all these years to never have earned enough with ads and Amazon referrals to pay our writers regularly. We’ve certainly lost some great folks because of it, and I don’t blame them at all. Some have gone on to continue writing for paying gigs, full-time, and that’s been awesome. With the declining frequency of posts comes declining traffic, which results in declining ad revenue … you get the picture. Maybe that’s a bit TMI, but I thought being up-front about where we were at was something I owed you.

This will likely be the final post here at CliqueClack, but there is a silver lining.

For quite some time now, Chuck Duncan and Ivey West had been heading up editing duties for the site. Chuck, I know, very much wants to continue writing. I didn’t want to simply hand over CliqueClack to someone else, though, partly because I’m just not ready to give it away and, primarily, I thought it made more sense to let Chuck have something that was truly his own. That’s just what he’s done.

Friday, April 3, Chuck launches his own site, Hotchka.com, to continue where CliqueClack left off. You’ll see some new and familiar faces there, writing about movies, TV, pop culture, and anything else Chuck might want to throw into the mix. He and his partner, Carl, have already done a fantastic job putting the site together, and I think you’re really going to dig it.

• Check out the site at www.hotchka.com.
• Follow them on Twitter @hotchka
• Facebook
• Google+
• Tumblr
• YouTube

As for CliqueClack, my plan is to keep all of our 11,000+ posts around for as long as I’m possibly able, even if they are thrown in straight HTML and image files in a searchable archive somewhere. I think it’s criminal when sites decide to completely wipe away all traces of past content when they shutter, and dammit I’m going to do my best to make sure that never happens here.

Thank you so much to the writers and, of course, to all of you readers who’ve stuck with us all these years.