The uproar over A&E’s decision to suspend ‘Duck Dynasty’s’ Phil Robertson after anti-gay remarks tends to miss a key point: Phil Robertson the person doesn’t exist in the public sector – only Phil Robertson the brand does.
If you’re like me, then your Facebook feed has been flooded with opinions on A&E’s decision to suspend Duck Dynasty star Phil Robertson after he made anti-gay remarks to GQ. Several people agreed, citing the need for tolerance; several people disagreed, saying that no one should be surprised that Robertson, an old school Southern Christian, believes homosexuality is a sin. These reactions don’t surprise me. The ones that baffle me though, are the ones that claim A&E doesn’t have the right to suspend him, that they’re trampling over Robertson’s right to free speech.
Phil Robertson is a brand. The “Robertson Clan” is a brand. Duck Dynasty is a brand, and A&E is simply doing what any corporation would do: it’s protecting its brand.
First, let’s get the obvious out of the way: The First Amendment states that “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech,” meaning that your speech can only constitutionally be infringed by the government — not by a basic cable channel. Second, Phil Robertson is a brand. The “Robertson Clan” is a brand. Duck Dynasty is a brand, and A&E is simply doing what any corporation would do: it’s protecting its brand.
This is evidenced in the wording of A&E’s statement about the suspension: “We are extremely disappointed to have read Phil Robertson’s comments in GQ, which are based on his own personal beliefs and are not reflected in the series Duck Dynasty.” What is A&E saying? That Phil Robertson the person is in no way reflected in Phil Robertson, patriarch of the Robertson Clan on the hit A&E show, Duck Dynasty. Phil Robertson the person can have beliefs. He can burp, fart, hate gays, believe in unicorns, or do whatever he wants — in private. However, the second a camera or a reporter is in the room with him, Phil Robertson the person disappears. He is Phil Robertson the brand.
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Photo Credit: A&E