It was a strange week for ratings. Brett Favre playing against Green Bay made for a huge Monday Night Football (21.84m/9) audience on ESPN. And then the baseball playoffs ran through the rest of the week, calling a lot of the seemingly odd drops in viewers into question. Despite that increased competition, there was some good news to be had. The Biggest Loser, Bones, The Office, Lie To Me, Castle, and The Simpsons all managed to make gains week-to-week. Dollhouse also got in the game, stopping a four episode streak of series lows. On the other side, it’s starting to look like ER took all of it’s viewers with it when it left. The premiere numbers for Three Rivers were not good, and NBC’s dueling medical dramas continue to struggle.
FOX - Animation Domination got the week off to a great start, with The Simpsons (9.38m/4.4), Cleveland (8.86m/4.4), Family Guy (9.86m/5.1), and American Dad (7.14m/3.6). Food for thought: In the demo, that makes Family Guy the #1 comedy of the week. On Monday, House (13.74m/5.4) looks to have taken a hit from football. The good news though, is that Lie To Me (8.06m/3.1) was up, despite the drop from House.
Tuesday and Wednesday were fairly steady with Hell’s Kitchen (7.43m/3.3), So You Think You Can Dance Tuesday (5.47m/2.5), SYTYCD Wednesday (6.22m/2.5), and Glee (7.28m/3.3). Thursday was another example of just how solid the Bones (10.29m/2.9) audience is. No matter the night, or the competition, it gets its numbers. And it is getting very close to passing up FlashForward in the demo as well. Unfortunately, Bones being up, and the appearance of Nimoy, didn’t help Fringe (5.83m/2.1). For now, let’s blame a special episode of The Office and see what happens next week.
Friday brought very similar results, with Brothers (2.35m/.8), Til Death (2.36m/.8), and Dollhouse (2.25m/1). If your glass is half full, those Dollhouse numbers are a win, because the streak of series lows that stretches back four episodes to last season was ended. If your glass is half empty … it was still the second lowest rated episode the series has had.
CBS - The Amazing Race (9.8m/2.8) was down to start the week, which didn’t offer much help to Three Rivers (8.97m/1.9). That’s really not good for the premiere. Cold Case (10.05m/2.2) was steady, if not impressive. Monday was down across the board with How I Met Your Mother (8.08m/3.4), Accidentally On Purpose (7.16m/2.8), 2 ½ Men (13.3m/4.4), Big Bang Theory (12.52m/4.7), and CSI: Miami (13.43m/3.9). I’m willing to chalk that up to football, but the AOP demo is something to keep an eye on.
Tuesday’s lineup, NCIS (20.7m/4.3), NCIS:LA (16.31m/3.6), and The Good Wife (13.69m/2.9) was also down every hour, but still far and away #1 for the night. There were gains on Wednesday as Old Christine (6.86m/1.9) and Gary Unmarried (6.84m/2.2) were both up. Criminal Minds (14.05m/3.6) and CSI:NY (12.43m/2.9) were both down slightly, but Criminal Minds did take back the number one spot in the demo from ABC.
Thursday was another night of decreases, with Survivor (11.69m/3.4), CSI (14.89m/3.5), and The Mentalist (14.7m/3.3) all down. On the plus side, all were the most watched programs in their slots. Friday was again a cake walk, with Ghost Whisperer (8.6m/2.1) and Medium 8.3m/1.9) up week-to-week. Numb3rs (7.13m/1.6) was slightly down in viewers, but did win the hour.
NBC – As always, Sunday Night Football (18.42m/7.4) is solid. The Biggest Loser (9.25m/3.7) also did well, gaining week-to-week and winning the 9PM hour in the demo. More good news came from the big wedding episode of The Office (9.42m/4.8). That is higher in viewers and demo than every episode from last season. Elsewhere, it was a very NBC week.
Heroes (5.46m/2.4) continues to explore new lows. And that isn’t helping Trauma (5.37m/2.7). Mercy (7.43m/1.8) is doing slightly better, but that’s still not what you would call a real success, given the weak Wednesday competition. Community (4.87m/1.9) made the big move to 8, and managed less viewers than SNL Thursday. It did, at least, provide a boost for Parks & Recreation (4.75m/2.1). Things were slightly brighter for L&O SVU (8.29m/2.6) and Law & Order (7.23m/1.5), but both are not even close to doing what they once did.
Leno? He had a tough week. The numbers continue to slowly grind down to a level, with this week finding two nights dropping below 5 million viewers. Tuesday remains his most successful night. The only nights where he isn’t last in both measures are Tuesday (2nd in demo) and Wednesday (2nd in viewers).
Monday (4.45m/1.5)
Tuesday (6.22m/2.1)
Wednesday (5.72m/1.7)
Thursday (4.84m/1.7)
Friday (5.33m/1.4)
ABC – Things got off to a nice start Sunday as Extreme Makeover (11.63m/3.4), Desperate Housewives (14.64m/5), and Brothers & Sisters (9.46m/3.2) were all up. A return to the 5s in the demo is very encouraging for Desperate Housewives. With Monday, the network started suffering many of the same drops the other networks saw. Dancing With The Stars (16.35m/3.5) was down, but still strong. On the plus side, despite that drop, Castle (9.23m/2.2) was up just a bit.
DWTS (12.42m/2.6) was down on Tuesday as well, while Shark Tank (5.15m/1.5) and The Forgotten (7.55m/1.9) both saw small viewer gains. Wednesday was one of those very curious nights, with Hank (6.45m/1.6), The Middle (6.79m/2.1), Modern Family (8.82m/3.4), Cougar Town (7.84m/3.2), and Eastwick (5.14m/1.8) all suffering large losses. We’ll have to wait for next week to see how much of that sticks. The best news there is probably for Castle, which is now well above The Forgotten and Eastwick.
Thursday remains a strong night for the network with FlashForward (9m/3), Grey’s Anatomy (14.13m/5.4), and Private Practice (9.5m/3.6). Those numbers still have FlashForward ahead of where Ugly Betty was last season, but it has now fallen to third in viewers and second in the demo. It will be interesting to see where it plateaus. Private Practice is notable because it remains ahead of The Mentalist in the demo, which is an unexpected win.
CW - One Tree Hill (2.13m/1.1), Gossip Girl (2.08m/1.1), and 90210 (2.09m/1.2) were all down in viewers this week, with 90210 gaining a tenth in demo. Melrose Place (1.6m/.9), on the other hand, was up in both measures. I believe the gains come from starting the episode with Katie Cassidy in her underthings, and look forward to the network taking that into account as they film new episodes.
With Next Top Model (3.15m/1.5), Wednesday was down just a touch in viewers, and up a whole bunch in WTF? Seriously, why is there a repeat of Melrose following the number two show on the network? The spot is open, and Smallville would obviously do better Wednesday at 9. Thursday, Vampire Diaries (3.52m/1.7) continues to lead the network, and Supernatural (2.47m/1.2) had a small drop in viewers. Friday, Smallville (2.3m/1) was down year to year, but still managed more viewers than OTH, GG, 90210, and MP.
Cable - Monday Night Football (21.84m/9) took full advantage of all of the Favre craziness, topping everything on the broadcast networks for the week in viewers and demo. Other highlights this week included the Entourage finale (2.49m/1.5), Sons Of Anarchy (3.67m/2), and Project Runway (3.22m/1.5). Also of note, the Seinfeld reunion was able to add an extra half million viewers to Curb Your Enthusiasm (1.56m/.7). In really crazy drop numbers, remember that Jon & Kate premiere with 10 million viewers? All of their shenanigans have resulted in the latest episode managing just 1.71 million. Some other cable numbers to peruse:
Clacked by Brett Love 
on Oct 12, 2009 @ 11:00 EST5EDT
Watching Favre make that happen was a thing of beauty.
Did NCIS: LA really have 26.3 million viewers? Not “really” like “is the ratings system broken?” but really like “that seems awfully high.”
*POST AUTHOR*
Yikes. No, it didn’t. That was a typo. The number is supposed to be 16 million, not 26. I’ve fixed it now. Thanks!