After the dramatic entrance of V last week, there were no similar big splash stories to lead things off this week. Then, as I was perusing the year-ago numbers, something occurred to me. It’s quite possible that FOX could improve both Monday and Thursday at 9:00 if they swapped Fringe and Lie To Me. If you look back to the initial Fringe run, it had a lot of success following House. In fact, while the House numbers are virtually unchanged from Tuesday to Monday, Fringe was holding much more of the House audience on Tuesday than Lie To Me currently is on Monday.
Example:
11/18/08: House (13.03m/5.5), Fringe (9.36m/4.2)
11/09/09: House (13.31m/5.3), Lie To Me (7.41m/3)
And that was against very similar competition. Both faced DWTS on ABC, which was pretty much a wash. NBC was greatly improved against Fringe with Biggest Loser (7.84m/3.3), as opposed to Trauma (5.35m/1.8). And CBS was mixed, with The Mentalist (15.83m/3.5) trailing the Men/Big Bang hour (13.62m/4.6) in the demo.
Now we look at where we are this season. Fringe did manage something of a rebound this week, finishing with (5.91m/2.2) on Thursday. That’s still a distant fourth place, and should find the show on the hot seat at the end of the season. It would, obviously, do better on Monday following House. The question is, would it do better than the (7.41m/3) that Lie To Me is currently offering? I think it would.
On the other side of that coin, while I’m not quite as confident about the move of Lie To Me to Thursday, I do still see the potential for it to outperform the current Fringe numbers. That bar has been set, after all, rather low. It would likely take a hit in the move, but the end result would be that Thursday at 9:00 is stronger as well. Just something to think about. The usual numbers junk is after the jump.
ABC - The bubble burst on V (10.7m/3.8) rather quickly. Sure, that’s still a very nice number, but it’s also a heck of a one week drop. Consider the jury still out on this one until we see what episodes three and four bring to the table. Earlier in the week, the return of football on NBC brought Sunday’s Extreme Makeover (10.38m/3), Desperate Housewives (13.79m/4.4), and Brothers & Sisters (9.08m/2.9) down a tad. It was still a successful start to the week.
The good news continued as Dancing With The Stars (17.62m/3.4) and Castle (9.82m/2.4) both gained viewers. The DWTS Results (16.23m/3.5) were up as well, despite the V drop. The news wasn’t so good for The Forgotten, as In The Spotlight with Robin Roberts (9.34m/2.3) finished well above what the show has been doing. Wednesday, the CMA Awards (17.18m/5.3) were a huge improvement over the usual comedies and Eastwick. FlashForward (8.28m/2.6) sunk to third in both measures to kick off Thursday, while Grey’s Anatomy (14.87m/5.6) and Private Practice (10.25m/3.9) were both up. Ugly Betty (4.45m/1.3) finished things off on Friday.
FOX - The network didn’t really gain anything with the all-Seth night, featuring Family Guy (7.26m/3.7), Seth & Alex (6.73m/3.4), Family Guy (7.99m/4.1), and Cleveland (6.44m/3.2). The news was better on Monday as House (13.31m/5.3) remained the clear demo leader on the night. So You Think You Can Dance remained steady, if not impressive, on Tuesday (5.76m/2.3) and Wednesday (5.72m/2.2), while Glee (7.53m/3.4) was tied for #1 in the demo with Criminal Minds. Thursday, Bones (10.22m/2.9) took over the #2 spot from FlashForward. And Friday, repeats again topped the recent comedy/Dollhouse combo.
CBS - The good news is that Sunday was up across the board with Amazing Race (11.62m/3.5), Three Rivers (7.99m/1.8), and Cold Case (8.16m/1.7). The bad news is that those numbers from 9:00 to 11:00 are too low. Things were better on Monday. The network was down slightly from 8:00 to 9:00 with How I Met Your Mother (8.67m/3.5) and Accidentally On Purpose (7.89m/2.9). Then, up with 2 ½ Men (14.44m/4.6) and Big Bang Theory (12.8m/4.7). At 10:00 is where the real magic started.
The big crossover CSI event led to gains for Miami (14.38m/4), NY (14.51m/3.8), and the OG CSI (17.38m/4.1). He didn’t get to be part of the big event, but Gibbs and the crew at NCIS (20.96m/4.4) easily returned to the top of the Tuesday pyramid. That was good news for NCIS: LA (16.23m/3.7) and The Good Wife (13.35m/2.8) as well. Old Christine (7.19m/2.1) and Gary Unmarried (7.3m/2.4) were both up on Wednesday, despite that CMA increase at ABC. Criminal Minds (12.77m/3.4) was solid. Although, that demo battle with Glee could prove very interesting.
Thursday, as with CSI, Survivor (12.94m/4) was up too. The Mentalist (16.17m/3.6) was off a bit in viewers, but is still having a very good second season. And Friday was another easy win for the night by Ghost Whisperer (8.01m/2), Medium (8.16m/1.9), and Numb3rs (8.16m/1.8).
NBC – The return of Sunday Night Football (21.88m/8.5) was certainly welcome. Hopefully, it softened the blow of another series low for Heroes (5.26m/2.3), and the further struggles of Trauma (5.35m/1.8). The Biggest Loser (9.65m/3.8) remains a success on Tuesday. Mercy (6.68m/1.7), on the other hand, can only claim that it is an improvement over the Knight Rider numbers. L&O: SVU (8.77m/2.8) remains a mystery. That was good for fourth place, again, but it is headed in the right direction. And that 2.8 demo is starting to look really good given the rest of the NBC schedule.
Thursday was more of the same as Community (5.09m/2.1) and Parks & Recreation (4.58m/2.1) again fell short of the Kath & Kim bar (11/06: 5.57m/2.4). By comparison, things look pretty good for The Office (8.05m/4.2) and 30 Rock (6m/3). Law & Order (7.5m/1.7) finished things up on Friday.
CW - The week got off to a very good start as One Tree Hill (2.67m/1.3), Gossip Girl (2.37m/1.3), and 90210 (2.06m/1.2) all saw gains. That was the highest rated Gossip Girl since the season premiere. Things didn’t go so well for Melrose Place (1.28m/.7). It would seem that the network is just waiting to see what difference Heather Locklear makes before pulling the plug.
Next Top Model (3.2m/1.5) was again nipping at NBC’s heels in the demo on Wednesday. As was Vampire Diaries (4.1m/1.9) on Thursday. Supernatural (2.69m/1.3) was on par as well. Finally, Smallville (2.7m/1.2) continued to defy the odds on Friday, drawing more viewers than OTH, GG, 90210, Melrose, and Supernatural.
Cable - It’s probably way too early for the folks down at Stargate HQ to be getting nervous, but concern might be in order. Friday 11/06 found the Universe dropping again, to (1.63m/.7). That didn’t do any favors for Sanctuary (1.42m/.5). It will be very interesting to see where the show levels out. Over at USA, White Collar (3.85m/.9) continues to search for a level as well. Other cable numbers to consider:
Clacked by Brett Love 
on Nov 16, 2009 @ 12:00 EST5EDT
I have been saying that all year long that Fringe needs to move back with House. I came up with a very Foxish reason why it won’t happen.
Fringe isn’t a Fox show, it’s made by WB. Fox will never see any of the secondary money so they don’t care if it’s thrown away. I don’t know who makes Lie To Me, I can’t find the info online and I don’t watch the show.
I enjoy “lie To Me”, and along with “Bones”, it is one of the few FOX shows that I watch. I tried “Fringe” and after about 4 shows, it just to too far out, and boring to continue–even on the Tivo or Dvr–where I could fast-forward through the boring parts. I would like to see “Lie To Me” pick up in the numbers, but I understand it is going against the SCFI trend that seem to be taking over right now.
Putting “Fringe” in the same time slot as “Supernatural” (“CSI” and “Grey’s” don’t even figure in this battle) was a bone-headed move on Fox’s part and they need to move it ASAP. Just NOT to Friday!