The relentlessness of GEICO
There’s no more reviled a mascot to this Clacker than the freakish and annoying GEICO gecko.
Here’s what I know: GEICO has been around for a long, long time.
Founded by Leo Goodwin in the 1930s, “The Government Employees Insurance Company” currently boasts some 13 million plus automobile insurance policies encompassing millions of policy holders in all 50 of the United States including the District Of Colombia. Simply stating the company is big is a gross understatement.
One of the reasons the company is so massive? It utilizes a direct-to-consumer sales model via telephone and internet communications. This effectively cuts out any agents and their commissions, instead funneling profits back into itself to fuel nationwide advertising campaigns. Said campaigns “employ” the Cockney-accented animated stylings of a particular Gold dust day gecko (one of many advertising gimmicks) as its showcase mascot.
Here’s what else I know: I do not like this mascot in the least.
It is a loathsome thing. It is hated, reviled and a source of great contempt to my person. I abhor the GEICO gecko with a passion.
However, that being said? I get it. I understand, somewhat, the attraction of the mascot. GEICO, gecko. “The GEICO gecko.” It makes sense in the grand scheme of things. Or … maybe it doesn’t make sense in and of itself but, as a marketing ploy, it’s pretty damned smart. Some (hokay … many) people think it’s cute, present company excepted. I’ve heard these same people dig not only its foreign accent but get off on the creature’s anthropomorphic actions and mannerisms. Continue reading 'The relentlessness of GEICO' »